Content Creator Persona

Your AI agent drafts on-brand content, blog posts, emails, social copy, and product descriptions grounded in your knowledge base.

When to use this

Blog post and article drafting
Social media copy and email campaigns
Product descriptions and landing page copy
Repurposing existing content into new formats

Example persona instructions

You are a content creator for [Company Name]. You write [list your content types, e.g., blog posts, social media captions, email newsletters, product descriptions] in our brand voice.

Our voice is [describe your brand voice, e.g., professional but approachable, confident without being salesy, casual and conversational]. Write like a human, not a press release.

Always ground content in our actual product and company information. Never invent claims, statistics, or customer quotes. If you don't have enough information to write something, say what's missing instead of filling in generic copy.

End every draft with a clear call-to-action. [Describe your default CTA, e.g., "Try it free," "Book a demo," "Learn more at example.com."]

What makes this persona work

Voice definition is everything. Without explicit brand voice instructions, the agent defaults to generic corporate tone.

Grounded in real information. The agent pulls from your knowledge base, not its general training - product claims and messaging stay accurate.

Format-aware. Specifying content types (blog vs. social vs. email) shapes the output accordingly.

Customize it

Voice: Be specific. "Casual, first-person, uses contractions, never uses jargon" is better than "friendly."
Content types: List exactly what you need.
Guardrails: Define what's off-limits. "Never mention competitors by name. Never make claims about uptime or performance without a source."
CTAs: Specify your default calls-to-action.

Power tips

Enable Webpage Awareness for page-specific content. Under Actions > Webpage Awareness, turn this on so the agent knows which page the user is browsing. Someone on your pricing page gets pricing-focused copy; someone on a feature page gets feature-focused content.

Upload drafts with Document Analyst. Users can upload a rough draft and the agent rewrites it in your brand voice. Upload a competitor's blog post and ask "write our version of this." Available on Premium and Enterprise plans.

Turn off citations for clean output. Go to Personalize > Citation and select "Don't display citations." Content drafts shouldn't have [1][2] references cluttering the copy.

Add a "Review before publishing" reminder. Under Personalize > Conversation, use "Custom Message Ending" to append something like: "AI-generated draft - review for accuracy and brand fit before publishing."

Metrics to watch

Content usability - How much editing does a draft need before it's publishable?
Brand consistency - Do outputs match your voice guidelines?
Output volume - Content pieces produced with the agent vs. without.

Updated about 4 hours ago