Send a captured lead via Zapier

This guide explains how to use the New Lead event in Zapier to automatically send leads captured from your CustomGPT conversations to any other app (like CRMs, spreadsheets, or email tools).

What the “New Lead” event does

The New Lead event in Zapier is a trigger that fires when a CustomGPT agent captures a new lead during a conversation.

For example, if your agent collects a visitor’s name, email, and company details through a lead capture form or intent-based interaction, this event sends that data instantly to Zapier—ready to be sent to apps like:

Google Sheets
Salesforce
HubSpot
Mailchimp
Notion
Slack

How to configure the New Lead trigger in Zapier

Choose CustomGPT.ai as your Trigger app.

In trigger event, choose New Lead from the event dropdown.

You can get your API key from Deploy > API inside your CustomGPT dashboard. To get your API key, see the API Key Guide.

Choose the agent that you want to monitor for new leads.

Test the trigger to make sure it's pulling recent lead data correctly.

Continue building your Zap by choosing the action app (e.g., Gmail, Google Sheets, Slack) and mapping the lead data fields as needed.

Payload data sent with each lead

When a lead is captured, the New Lead event provides the following information:

Field	Description
Agent ID	The unique ID of the agent that captured the lead.
Lead Name	The name provided by the user.
Lead Email	The email address provided by the user.
Lead Company	The user's company name (if collected).
Lead Phone	The user's phone numner (if collected).
Other Information	Any other custom fields collected by the agent (e.g., phone number, job title, location).
Query ID	A unique identifier for the specific message that triggered the lead.
Session ID	Identifies the session (conversation) during which the lead was captured.

💡
Tip:
Use filters and formatters in Zapier to customize how each lead is routed or stored based on these fields.

Updated about 3 hours ago